CSOsandbox: Corporate Strategy and Operations

Defining the difference between restructuring and transforming – and why it matters

Paul Hunter and Stuart Orr

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While advances in technology continue to evolve other global forces have entered the equation (geo political unrest, climate, consequences of Covid) more recently. Nearly all have contributed to a loss of equilibrium in global markets and by definition, corporate performance. 

In this video I apply a brief history of Telstra to highlight the difference between a prosponsive program of transformation against the immediacy of a responsive adaptation; undertaken in the form of restructuring. My objective is to demonstrate the means to manage both at one time (ambidextrous strategic change); and to demonstrated that while the immediacy of restructuring is an imperative, a longer term solution (transformation) is desirable. The question is: "Is one more important than the other? ... and, does it matter?

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